Ghana Institute of Journalism (Ghana) Perceives gaps between academia and practitioners exagerated– Dr. Isacc Tandoh
Dr. Isaac Tandoh, a Lecturer with the Department of Public Relations at GIJ has stated that the perceived gaps between academia and practitioners in the fields of Public Relations and Marketing Communication are only exaggerated. According to him, theories evolve hence students need to apply theories in structured contexts. He added that several academics consult for industry and that enhances knowledge exchange between the world of work and the lecture hall. Dr. Tandoh said this during the maiden GIJ Academic-Practitioner Conference organized by the Faculty of Public Relations, Advertising and Marketing of the Ghana Institute of Journalism. Under the theme “The PR & Marketing Communications Practice & Taught: Real or Perceived Gap?”, the conference was organized to develop stronger relationships and reduce the gaps between academia and industry.
The Conference brought together experts from both academia and the corporate world who engaged in conversations about the gaps between public relations and marketing communications (taught and practice) and how academic research and theories could impact practice.
The event saw a filled auditorium as students enjoyed the privilege to listen to speakers like Dr. Abena Animwaa Yeboah-Banin, HoD, Department of Communication Studies, University of Ghana, Paa Kwesi Forson, Head, Public Relations, Global Media Alliance, Cynthia Ofori-Dwumfuo, Group Head – Marketing & Corporate Affairs, Hollard Ghana, Benjamin Alpha, Corporate Communications Professional, Sophia Kujordji, Chief Corporate Communications Officer, Jospong Group of Companies, Dr. Isaac Tandoh, Lecturer, Faculty of Public Relations, Advertising and Marketing, GIJ, Joyce Ahiadorme, Head of Transformation and Communications, Texstyles Ghana Limited and Dr. Albert Anani-Bossman, HoD Department of Public Relations, GIJ.
Head of Corporate Communications at Jospong Group, Madam Sophia Kujordji acknowledged that there are perceived gaps between academia and practice. However, there are real ones but continuous engagements like the attempt made by GIJ will enhance closer ties for more gains for both stakeholders. She urged students to engage in internships and volunteerism to allow them to settle effortlessly into the corporate world.