Communication University of China (China) The 19th (2022) Annual Meeting of the “Party Newspaper Forum of the People’s Republic” was held

(Correspondent Wu Tiantian, Pang Xingmo, et al.) On November 12, the 19th (2022) Annual Meeting of the “Party Newspaper Forum of the People’s Republic of China” was held online with the theme of “making contributions to a new era: integration, innovation and guidance of the Party and media since the 18th National Congress”.
This annual meeting is co sponsored by the Research Center of the Party Newspaper and Party Journal of Communication University of China, the School of Journalism of Communication University of China, the School of Journalism and Communication of Hebei University, and the Media Magazine. Guests from 14 central and local mainstream media, including the People’s Daily, Xinhua News Agency, Beijing Daily, Nanfang Magazine, Ningxia Communist Magazine, 17 universities and relevant scientific research institutions, including the Communication University of China, Renmin University of China, Hebei University, Tianjin Normal University, Nankai University, Chongqing University, Nanchang University, Guangzhou University, gathered in the cloud of Tencent Conference, focusing on the media integration The path, experience and enlightenment of reform and innovation and ideological guidance, as well as the innovative practice of the 20th CPC National Congress were discussed. More than 80 delegates attended the meeting.

Zhang Shuting, President of Communication University of China, delivered a speech on behalf of the sponsor. He said that on the occasion of the national upsurge of learning the spirit of the 20th CPC National Congress, the 19th annual meeting of the “Party Newspaper Forum of the People’s Republic” was held to discuss the new development of the party media. On behalf of the Communication University of China and Secretary Liao Xiangzhong, I would like to extend a warm welcome to the leaders, experts and friends attending the forum! My heartfelt congratulations on the convening of the forum!
President Zhang Shuting said that the decade since the 18th National Congress of the Communist Party of China has been an extraordinary decade in the development of the Party and the country. This decade is also very unusual and extraordinary for the party media at all levels, represented by the party newspapers and magazines, radio and television and news agencies. Faced with the great changes in realistic tasks, external environment and practical requirements, and based on the reconstruction of media pattern, public opinion ecology and communication technology, party media at all levels have explored their own distinctive development paths and achieved rich development results. The party’s news and public opinion work has shown a positive development trend. The purpose of this forum is to deeply analyze and summarize the paths, measures, experiences and enlightenment of the party media at all levels in media integration, reform and innovation, and ideological guidance over the past decade, which is of special significance for in-depth study and implementation of the spirit of the 20th CPC National Congress. The Research Center of the Party Newspaper and Party Journal of Communication University of China insists on carrying out high-level academic research with the purpose of “learning, studying and serving the Party newspaper”. Since the first “Party Newspaper Forum of the People’s Republic of China” was held in 2004, it has successfully held 19 forums in succession, and has become a well-known brand in the research field of China’s Party newspapers and journals.
In the keynote speech segment of the main forum, Li Xuemei, deputy editor in chief of Beijing Daily, Man Yeping, deputy director of the Research Department of People’s Daily, Zheng Baowei, member of the Social Science Committee of the Ministry of Education and convener of the journalism and communication discipline, former president of the School of Journalism and Communication of Guangxi University, and professor of the School of Journalism of Renmin University of China, Lian Xuehua, deputy editor in chief of the Southern magazine, Liu Yanhui, editor of the Department of Current Affairs and Theory, and Secretary General of the China News History Society Deng Shaogen, director of the Marxist Journalism Research Center of Renmin University of China and professor of the School of Journalism, Yang Chiyuan, president and editor in chief of the Media Magazine, Yang Mingsen, supervisor of the China Association for the Research and Promotion of Ecological Civilization and chief editor of the magazine “China Ecological Civilization”, Li Jingya, director of the political and cultural interview department of the Guizhou branch of Xinhua News Agency, and Zhang Xueqing, deputy president and deputy chief editor of the Ningxia Communist magazine,
Professor Chen Zuoping, Deputy Director of the Council of Communication University of China and Director of the Research Center of Party Newspapers and Party Journals, and Professor Yan Shiyi, Secretary of the Party Committee of the School of Journalism and Communication of Hebei University, presided over the main forum.
Li Xuemei shared the practice and experience of the report on the 20th National Congress of the Communist Party of China in Beijing Daily. She said that Beijing Daily took the publicity report of the 20th National Congress of the Communist Party of China (CPC) as the primary political task this year, and launched a series of powerful, warm, creative and innovative news products through column guidance, special issue momentum building, comment setting, theory deepening and integration. Plan ahead to fully display the extraordinary achievements of the decade and create a festive atmosphere for the victory of the 20th CPC National Congress; On the basis of doing a good job in “prescribed actions”, carefully plan “optional actions” to deeply reflect the theme of the times and reflect the characteristics of the capital; Innovate expression methods, strengthen users’ thinking, and enhance the influence of theme reports. To sum up the experience of the report of the Twentieth National Congress, first, for the report of the national grand event, the provincial party newspaper should develop its strengths and avoid its weaknesses, so that the mainstream voice of the party newspaper’s theoretical propaganda can occupy the network space to the maximum extent, and at the same time pay attention to the local area. Second, in the era of media integration, storytelling is still the core skill of the party media. Only good stories can make the audience buy them and talk about their broadcasting power and influence. Third, rely on the financial media studio to stimulate the innovative vitality of reporters and editors, take products and projects as the leader, integrate resources, aggregate elements, break departmental boundaries, and further stimulate creativity and productivity. Fourth, we should focus on users, enhance the service of reporting, and enhance the stickiness of the party newspaper with “usefulness”.
Seriously do a good job in reporting the important news of current affairs, keep the integrity and innovate to run the exclusive brand column, carefully organize the review of theoretical articles, fully report the domestic and international repercussions, and innovatively launch the popular financing media products. On the whole, in the propaganda report of the 20th National Congress of the Communist Party of China, the People’s Daily’s all media team closely cooperated with and fully invested in the launch of a large number of high-quality all media reports. The core reports are more colorful and better than others. The layout of the pages is solemn and grand, the outline is orderly, the review theory is profound and profound, the information is profound, the interpretation of articles is authoritative, comprehensive and professional, the key reports are unique, vivid and vivid, and the special edition is systematically planned and the theme is distinctive, The fusion communication is brilliant and hot.
It highly condensed the theoretical essence of the centennial journalism thought of the CPC. The core problems that the Party paid attention to and solved in the process of establishing the journalism focused on “why to run a newspaper”, “for whom to run a newspaper”, “what kind of newspaper to run” and “how to run a newspaper well”.
Lian Xuehua and Liu Yanhui shared the way of thinking about the theory quarterly of South magazine. As an official journal of the Guangdong Provincial Party Committee, the magazine has always advocated the theoretical trend and ideological trend of combining practice and thinking. The theoretical quarterly magazine launched in June 2015 has become an important support and signboard of the southern theoretical highland. In the past seven years, the theory quarterly has formed multi-level and three-dimensional brand columns, such as new ideas leading the new era, line thinking column, tea drinking in Guangdong, theorists, etc. The southern theory highland has a more distinctive temperament and higher recognition of “both line thinking”; At the same time, we should strengthen user thinking and new media thinking, actively explore the secondary and multiple dissemination of theoretical products, distribute and promote them on the full media platforms such as the WeChat official account of the South magazine, the South+client point of view channel, the Learning Power Account, and the People’s Account, strengthen the speed and strength of opinion output, strengthen the interaction and complementarity between the party journal and the party end, and initially form a vivid situation of organic integration and mutual benefit.
Deng Shaogen explained the connotation of the party spirit principle of the party’s news and public opinion work in the new era of socialism with Chinese characteristics. To adhere to the principle of Party spirit, the most fundamental thing is to adhere to the Party’s leadership over the work of news and public opinion. Adhering to the principle that the Party controls propaganda, ideology, media and the Internet is the central embodiment of the Party’s principle of party spirit in news and public opinion work. The Party’s work of news and public opinion should be highly consistent with the Party Central Committee in ideology, politics and action, adhere to the unity of the Party spirit and the people’s character, and create a new situation in the work of news and public opinion.
Yang Chiyuan, taking the Popular Newspaper Group, Tonight Media Group and Hunan Radio and TV Station as three major cases, described the changes in the media industry pattern in the past ten years. He reviewed the development achievements of the media in the past ten years from the aspects of top-level design, ideological guidance, resource integration, reform and innovation, technology application, mobile priority, integrated development, fruitful results, establishment of regulations, standardized development, etc. He pointed out that at present, new media technology has become a powerful driving force for media integration. The achievements of media integration in China are mainly reflected in: from deep integration to deep development, the “four forces” of mainstream media have been greatly improved; Upgrade from financial media to intelligent media characterized by intelligence, think tank and intelligence; The county-level financial media center has achieved phased results; The cross-border integration of media shows vitality.
Yang Mingsen talked freely about his understanding and thinking on the identification of paper media official numbers. He pointed out that at present, the level of party media official accounts is uneven, and many WeChat official account set up by party media simply serve as the “mouthpiece” of their newspapers without characteristics. He believes that an excellent paper media official account should be recognizable in title, content and opinion. Vividness should be the first essence of title recognition. Content recognition should clearly define its own position and form a tacit understanding with readers. As the biggest competitiveness of paper media official account, opinion recognition does not consist in releasing news, but in elaborating opinions, or in issuing comments, but in triggering comments.
Li Jingya shared his business experience of working in the Guizhou Branch of Xinhua News Agency for many years. She believes that there are highlands and depressions in the economy, and the social concern of the region varies from high to low. There are also plains and plateaus in the region for the number of excellent news works, but in terms of news resources, highlands and depressions in the strict sense do not seem to be clearly distinguished. The situation and characteristics of each province are different, so we should be good at digging news from local business cards. “There is mud at the foot, light in the heart, and spirit in writing” is her work attitude for many years, which is also the goal and height she has been pursuing. News gathering and writing not only use eyes and ears, but also carefully feel. Only by rooting in the soil and integrating into life, can we harvest high-quality works that are stained with soil, with dew and can stand the test of the times.
Zhang Xueqing shared the practice and development philosophy of the Communist magazine in Ningxia around the secondary transformation of local party journals in the post epidemic era. She believes that the public opinion environment at home and abroad has changed dramatically in the context of the epidemic, the ideological struggle has become more acute and complex, and the responsibilities of mainstream media have become increasingly important. Ningxia Communist magazine actively seeks to change from digitalization to digital intelligence. The path of digital and intellectual transformation of local party journals is: first, to strengthen ideals and beliefs, master the skills of network ideological struggle, and stand firmly in the mainstream ideological and public opinion positions; Second, adhere to the principle of “content is king”, attach importance to the construction of the theoretical review column of the party journal, and strive to cultivate the party journal commentators with a high sense of social responsibility, influence and credibility; The third is to insist on letting professional people do professional things, strive to create a good humanistic environment for talents, cultivate a high-quality all media editing team and review team, drive the party journal to integrate into the all media communication system as soon as possible, and truly achieve integration.
We will open up a new pattern of China’s diplomatic communication featuring deep integration of interests, shared responsibility and win-win cooperation.
Han Lixin explored the reference significance of the news publicity work in the early days of the Liberation War for the present. He said that in the context of the great disparity between the Communist Party and the Kuomintang in military strength, international assistance, and media technology, one of the advantages of the Communist Party in winning the hearts of the people ultimately lies in the importance it attaches to the publicity of news and public opinion. As for the importance of media publicity, he quoted a sentence in Mao Zedong’s Collected Works to explain: the advantages of money and materials alone, and the advantages of materials alone, cannot be regarded as real advantages, but only the sum of people’s minds and materials, and the strength of the people’s revolution, are real advantages.
Huang Chuxin analyzed the current situation and trend of the integration of local and municipal party newspapers and media in China. He said that China’s municipal party newspapers focused on policy and system changes, technological development trend, and value leading mission, and initially formed a development pattern of municipal party newspapers and media integration that integrates diversity of content, richness of channels, accuracy of service, and technology leadership. The development vitality of municipal party newspapers and media integration continued to burst. He pointed out that the key and difficult issues facing the integration of municipal party newspapers and media still need to be solved, such as following the trend of the layout and seeking perfection, vague integration development positioning, weak technology application, talent support to be strengthened, and imperfect evaluation system. In the future, efforts should be made in top-level design, position orientation, element coordination, discourse system, communication pattern, people-oriented orientation, etc., to promote the integrity and innovation of local and municipal party newspaper media at a new height, and to accelerate the realization of “integration”.
Zhang Xiaohong combed the ten year development process and achievements of the party newspaper in the perspective of media integration, and divided the development process of the party newspaper integration since the 18th National Congress into three stages: starting at the national strategic level, initially forming the overall pattern, and advancing in depth. At the same time, she took the integration and transformation practice of the three-level party committee organ newspaper as an example to demonstrate the innovative practice and actual effect of the integration and development of the party newspaper in terms of deep cultivation of content, channel expansion, platform construction, business integration, management reform, etc. She pointed out that in the past ten years, the party newspaper has grasped the pulse of the times, followed the law of communication, promoted integrated development, and taken the road of high-quality development of new mainstream media. It has played a major role in consolidating the ideological and cultural front of propaganda and strengthening the mainstream ideological and public opinion. As a central level party newspaper, the People’s Daily is in a leading position in the integrated development. Provincial party newspapers across the country are advancing towards in-depth integrated development. There are regional imbalance differences in the integrated development of numerous prefecture level party newspapers. The system and mechanism reform and management innovation of party newspapers at all levels are still the focus of in-depth integration and development of media.
Xie Guoming, member of the Social Construction Committee of the National People’s Congress and former deputy editor in chief of the People’s Daily, Zhu Chuanxin, secretary of the Party Committee of the School of Journalism of Communication University of China, Liu Tingzhao, former director of the Beijing Daily and the Institute of Journalism of the Beijing Academy of Social Sciences, Li Lei, deputy editor in chief of News and Writing, Zuo Zhixin, deputy editor in chief of Media, and others attended the forum online.

At the three sub forums held on the afternoon of November 12, participants exchanged and shared ideas around the theme of the annual meeting. At this sub forum, more than 50 guests made exchange speeches or submitted written speeches.