Dr Miguel Sahagun (High Point University) USA

Editor of a Journal’s Special Issue (Refereed)

Vasquez-Párraga, A. Z., Sahagún, M. A., & Musso, F. (2024). Towards an Emerging Science of Customer Loyalty to Retail Stores: Explanation, Drivers, and Frameworks. Frontiers in Psychology, 15, 1365333.

Journal Articles (Refereed)

1. Sahagun, M., Carter, L. L., & Vasquez-Paraga, A. (2024). Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process and Consumer Ethnocentrism. Journal of Marketing Development and Competitiveness, 18(3), 82-90.
2. Chakraborty, S., Gonzalez, J. A., Sahagun, M., & Scheuer, C. L. (2024). Quality leadership, technology integration and patient care quality across countries: moderating roles of national culture and infrastructure development. International Journal of Quality and Service Sciences, 16(3), 389-412.
3. López Vázquez, F., & Sahagún Guardiola, M. A. (2021). Nueva escala de medición de mentalidad fija y aprendiente: desarrollo y validación. Project Design and Management, 3(2), 37-54. https://doi.org/10.35992/pdm.v3i2.630. ISSN: 2683-1597.
4. Sahagun, M. A., Moser, R., Shomaker, J., & Fortier, J. (2021). Developing a Growth-Mindset Pedagogy for Higher Education and Testing its Efficacy, Social Sciences & Humanities Open, 4(1), https://doi.org/10.1016/j.ssaho.2021.100168. ISSN 2590-2911.
5. Sahagun, M. A. & Watts, L. B. (2020). NAFTA 2.0: Changes and implications in Businesses and Logistics (US and Mexico), Journal of Business and Economics, 11(5), 505-512. ISSN 2155-7950. Doi: 10.15341/jbe(2155-7950)/05.11.2020/001.
6. Sahagun, M. A. & Vasquez-Parraga, A. Z. (2018). The Effect of Ethnocentrism on Purchase Intentions of Products: The Role of Product Acceptance as a Mediator, International Journal of Business, Marketing & Decision Science, 11(1), 60-72. ISSN 1942-8162.
7. Sahagun, M. A. & Vasquez-Parraga, A. Z. (2018). Normas Dominantes en las Decisiones Éticas y Actitudes de los Estudiantes Universitarios: Teoría y Prueba Empírica Obtenida en México/Dominant Norms in Ethical Decisions and Attitudes among University Students: Theory and Empirical Test in Mexico, Revista Iberoamericana para la Investigación y el Desarrollo Educativo, 9(17), 388-418. ISSN 2007-7467. Doi: 10.23913/ride.v9i17.386.
8. Lopez-Vasquez, F., Sahagun-Guardiola, M., Ortiz-Rodriguez, F., & Gutierrez-Galindo, D. (2018). Análisis y Comprensión de Factores que Influyen en la Productividad Empresarial, Revista Impulso Tecnológico, 16(40), 97-98. ISSN 1405-0323.
9. Sahagun, M. & Vasquez-Parraga A. Z. (2017). How Do Consumers Adopt Imported Products in an Era of Product Overcrowding? Theoretical Economics Letters, 7(7), 2019-2039. ISSN 2162-2078, 2162-2086. Doi: 10.4236/tel.2017.77137.
10. Vasquez-Parraga, A. Z. & Sahagun, M. A. (2014). Explaining Customer Loyalty to Retail Stores in U.S. Hispanic Markets, International Journal of Economic Behavior, 4(1), 3-16. ISSN 2069-5756.
11. Sahagun, M. A. & Vasquez-Parraga, A. Z. (2014). Can Fast-Food Consumers Be Loyal Customers? Theory, Method, Findings, Journal of Retailing and Consumer Services, 21(2), 168-174. ISSN 0969-6989.
12. Sahagun, M. A. (2011). Price, Perceived Value, and Satisfaction in Higher Education Services: Theory and Empirical Test, Multidisciplinary Business Review MBR, 4(1), 48-61. ISSN 0718-3992.

Book Chapters (Refereed)

1. Sahagun, M., Ortiz-Rodriguez, F., & Medina-Quintero, J.M. (2023). The Salary and Wage Inequality Effect on Productivity on the Mexico-US Border: Mexican Middle Management Supervisor Perspective. In Emerging Technologies and Digital Transformation in the Manufacturing Industry (pp. 193-212). IGI Global.
2. Ortiz-Rodriguez, F., Tiwari, S., Amara, F. Z., & Sahagun, M. A. (2023). E-Government Success: An End-User Perspective. In Global Perspectives on the Strategic Role of Marketing Information Systems (pp. 168-186). IGI Global.
3. Sahagun, M. A. & Vasquez-Parraga, A. Z. (2020). Consumer’s Process of Adopting Imported Products: Main and Moderating Effects. In Insights into Economics and Management (pp. 1-17). London, UK: Book Publisher International. Doi:10.9734/bpi/ieam/v4. Print ISBN13: 9789390516421, eBook 9789390516452.
4. Vasquez-Parraga, A. Z. & Sahagun, M. A. (2020). Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process. In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (pp. 15-32). IGI Global.
5. Vasquez-Parraga, A.Z., Pham, N., Sahagun, M., Guinez, N., Mellado, C., Goni-Avila, N. (2019). Incongruity between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract. In Finding New Ways to Engage and Satisfy Global Customers (pp.557-558). AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-02568-7_151.
6. Vasquez-Parraga, A. Z., Sahagun, M. A., & Escobedo, P. J. (2014). Customer Store Loyalty: Process, Explanation Chain, and Moderating Factors. In Handbook of Research on Retailer-Consumer Relationship Development (pp. 70-85). IGI Global.

Books and Textbooks

1. Miguel Sahagun (Ed.). (2024). Principles of Marketing and Personal Selling (2nd ed.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN13: 9798385134236.
2. Medina-Quintero, J. M., Sahagun, M. A., Alfaro, J., & Ortiz-Rodriguez, F. (Eds.) (2023). Global Perspectives on the Strategic Role of Marketing Information Systems. IGI Global. Doi: 10.4018/978-1-6684-6591-2. ISBN13: 9781668465912.
3. Miguel Sahagun (Ed.). (2019). Principles of Marketing and Personal Selling (1st ed., 2nd rev.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN13: 9781524989118.
4. Miguel Sahagun (Ed.). (2017). Principles of Marketing and Personal Selling (1st ed.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN13: 9781524923297.