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Dr Jason Lam (Multimedia University) Malaysia

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Biography

Jason M. S. Lam, Ph.D., is an assistant professor at the Faculty of Business, Multimedia University, Malacca campus. Dr Lam has over 15-year of academic and research experience across the public and private universities, both in Malaysia and overseas (e.g. Australia, China, Turkey and Indonesia). His research interests are in the area of “higher-edutourism”, co-creation of value in tourism as well as cultural and heritage tourism. His work has been published in several international journals which are indexed by Web of Science.

Location

Malacca River, Bandar Hilir, Historic Malacca, Malacca 75000, Malaysia

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Country and Global
  • Asia
  • Malaysia
  • South Asia
Languges
  • English
Member of other Expert Networks
Sustainable Development Goals
  • SDG9
Video
Subjects
  • Tourism and Hospitality
Engagement Portfolio
  • Community
Subjects
  • Tourism and Hospitality
Societies
  • Academy of Marketing Science
Qualifications
  • BBA
  • MBA
  • PhD
Universities

Universiti Kebangsaan Malaysia (Malaysia)
Multimedia University (Malaysia)

Research Interest/Publications
  1. Lam, J.M.S., Kozak, M. and  Ariffin, A.A.M. (2024), “Would you like to travel after the Covid-19 pandemic? A novel examination of the causal correlations within the attitudinal theory of planned behaviour”, Journal of Tourism, Heritage and Services Marketing, in-press. (SCOPUS Q1-Geographic, Planning & Development).
  2. Lam, J.M.S., Makhbul, Z. K. M.,  Aziz, N.A., and  Ahmat, M.A.H. (2022), “Incorporating multidimensional images into cultural heritage destination: Does it help to explain and analyse better”, Journal of Cultural Heritage Management and Sustainability Development, in-press. (Web of Science ESCI, SCOPUS Q1-Conservation).
  3. Lam, J.M.S., Choo, L.S., Oh, Y.L. & Khor, S.C. (2020), “Investigating river destination image by using tri-component model: A case of Malacca River-The Venice of the East”, International Journal of Sustainable Society, 12(3), 238-252. (SCOPUS). MUST READ: Listed as one of the most cited articles since 2020 (Elsevier's):
  4. Lam, J.M.S., Ismail, H. and Lee, S. (2020), "From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction", Journal of Destination Marketing and Management, 18 (December). (Web of Science Q1, SCOPUS Q1).
  5. Lam, J.M.S., and Ariffin, A.A.M. (2019), “Do travel images affect international students’ on-site academic value? New evidence from the Malaysia’s ‘higher edutourism’ destination”, Journal of Vacation Marketing, 25(4),499-514. (Web of Science, SCOPUS).
  6. Lam, J.M.S., Tong, D.Y.K. and Ariffin, A.A.M. (2017), “Exploring perceived risk and risk reduction strategies in the pursuit of higher education abroad: A case of international students in Malaysia”, Journal of Studies in International Education, 21(2), 83-104. (Web of Science, SCOPUS).
  7. Lam, J.M.S., Lee, S., Goh, M.L. and Samsi, S.Z.M. (2017), “Exploring Baba and Nyonya culture via multiple image lenses: The food travellers’ perspective”, Journal of Tourism, Hospitality and Culinary Arts, 9(3), 28-41. (MyCite)
  8. Lam, J.M.S., Tan, S.H. and Oh, Y.L. (2014), “Exploring internet influence towards travel satisfaction”, Procedia Social and Behavioural Sciences Journal, 130, 542-551. DOI: 10.1016/j.sbspro.2014.04.063. (SCOPUS).
  9. Lam, J.M.S., Ariffin, A.A.M. & Ahmad, A.H. (2011), “Edutourism: Exploring the push-pull factors in selecting a university”, International Journal of Business and Society. 12 (1): 63-78. (SCOPUS).
Activities and Engagements
Please click on the various links below to learn more about the various activities and tenements of the expert which include membership of various committees and teams; participation in various events (face-to-face or online); editorial and publishing experience and many others. Please contact the expert directly if you need to discuss his/her involvement in any of the activities below.
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    Malacca River, Bandar Hilir, Historic Malacca, Malacca 75000, Malaysia

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