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Chan Pee Ven (Xiamen University) Malaysia

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Biography

Chan Pee Ven is a PhD candidate at INTI International University and a Senior Lecturer at Xiamen University Malaysia. She holds a Master's degree in Corporate Communications and a Bachelor of Arts in History and Political Science. She has 13 years of experience in Public Relations, Marketing, and Corporate Communications, along with 11 years of teaching experience in Degree and foundation programs. Her areas of specialisation include influencer, sustainable consumption, social media, and culture.

Location

Sepang District, Selangor, Malaysia

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Country and Global
  • Asia
  • East Asia
  • Malaysia
Languges
  • English
  • Malay
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Sustainable Development Goals
  • SDG12
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Subjects
  • Business Communication
  • Marketing
  • Marketing Management
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Subjects
  • Business Communication
  • Marketing
  • Marketing Management
  • Social Sciences and Humanities
Research Interest/Publications
  1. Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry.
  2. Linking Brand Awareness, Influencers, and Impulse Buying Via SOR Theory: A Conceptual Paper
  3. A Qualitative Evaluation of Narrative Effectiveness Used in the Six and Titanic Films: A Forgotten Minority Perspective
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    Sepang District, Selangor, Malaysia

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