Dr. Ruth Samujh (University of Waikato) New Zealand

Dr Ruth Helen Samujh is a Senior Lecturer, in Accounting, at the University of Waikato, Hamilton, New Zealand. Helen completed her PhD on “Micro-business Learning Opportunities in New Zealand” in 2006. Subsequently, she has concentrated on research on small businesses with a special interest in survival, sustainability, relationships with accountants, and potential to alleviate poverty in this world. The voices of those directly affected by changes in the environment are important to Helen. Accordingly, she principally uses the principles of grounded theory to guide her research and typically utilises qualitative methods.